Procera AVH has experience a surprising fall from favor as of late.
Once among the most respected go-to nootropic supplements, a 2015 lawsuit brought upon the company by the Federal Trade Commission resulted in a $1.4 million settlement.
The focus of the lawsuit wasn’t the product itself. Instead, it targeted deceptive and exaggerated claims made in the company’s marketing materials.
Like many nootropic companies, Procera Health advertised that their AVH supplement has the ability to improve memory, mood, and overall cognitive function.
These claims are nothing new. But what pushed the company’s advertising efforts over the edge was their claim that the supplement was a “solution” to “cognitive decline,” especially that “associated with aging.”
Finally, a specific advertisement sent to potential users in the form of a direct mail campaign stated that the supplement was “the memory pill preferred by many doctors.”
After settling the lawsuit and cleaning up their advertising act, Procera AVH has once again managed to reclaim some of its former glory and rise back to the top of the industry.
What we want to know is if, despite their deceptive claims in the past, the supplement actually works as it’s intended.
Is this a nootropic supplement worth using? Will the individual ingredients work to improve your cognitive function and mental performance?
Here’s everything you need to know to decide if this brain supplement is the one for you.
What is Procera AVH?
Procera AVH is just one of Procera Health’s many nootropic supplements.
The AVH variety is specifically created from the ground up to support brain health and overall cognitive function.
Despite the controversy discusses above, this particular supplement remains one of the most popular nootropic pills in North America.
The company claims that the supplement works primarily by increasing blood flow and oxygenation in the brain.
They go on to state that this immediately translates into improved cognitive function, including improved concentration, focus, learning retention, processing speed, and memory.
The nootropic pill contains a wide variety of all-natural ingredients, including three key super nutrients with proven links towards building better brain health.
These three key ingredients are acetyl-L-carnitine, vinpocetine, and Huperzine A.
Although these three ingredients likely contribute the most to the supplement’s stated goal, a variety of other ingredients boost its potency as well.
The supplement first hit the market in 2005. It’s continuously been one of the best-selling brain power pills since then.
The company has continued refining and finetuning the product, largely thanks to extensive customer feedback, into what it is today.
About Procera AVH
Procera, the company behind the AVH nootropic supplement, was founded in 2005.
2005 is also the first year that Procera AVH was released for consumers to buy.
Since its birth, the company has developed and sold a wide variety of products, mostly supplements aimed at improving brain health and cognitive function.
The company is owned by KeyView Labs Inc. which is based out of Tampa, Florida.
What’s so interesting about their approach to nootropics is that they sell multiple different supplements that target different areas of improvement.
For example, AVH focuses primarily upon improving mental performance.
The company currently sells four other nootropic supplements specifically created for the improvement of your mental performance.
Other supplements have different cognitive uses ranging from replenishing and restoring to foundational nutrition to preserving vision.
Perhaps what we like most about this company is their transparency.
Not only is their website professionally designed and easy to navigate, but it also contains a large amount of information related to the company’s history, it’s mission statement, and the team behind it.
Their website, https://www.procerahealth.com/, also serves as an extensive educational resource with a substantial amount of scientific information related to brain health fundamentals.
Indeed, Procera now encourages a multi-faceted approach to accomplishing your cognitive goals, including healthy diet, regular exercise, and the proper supplements.
Procera claims that their AVH nootropic supplement has numerous powerful benefits.
Note that while they still highlight many of the same benefits in their marketing materials, the claims have been toned down substantially compared to the past.
This is likely because of the abovementioned lawsuit related to their deceptive and exaggerated claims in the past.
Here are the current claimed benefits of Procera AVH:
Supports Brain Health
The company claims that their supplement supports brain health.
Unlike many nootropic supplements that highlight the performance enhancing benefits, Procera places brain health first.
But, as we know, a healthier brain is also one that performs better.
Improves Cognitive Function
In addition to maintaining good brain health, the supplement is intended to improve cognitive function.
Now, this specific benefit is multi-faceted. The brain pill is designed to specifically increase concentration, focus, and memory among other functions.
The supplement accomplishes this benefit through the inclusion of several powerful natural nootropic ingredients.
Increases Blood Flow to the Brain
What we like about this product is that it actually states how it aims to accomplish its goals on the product packaging.
The supplement claims that it helps increase blood flow, as well as oxygenation, to the brain which, in turn, leads to better brain health and improved cognitive function.
This increase in blood flow to the brain also has the potential to reduce stress.
Energizes Brain Cells
Like many of the latest nootropic supplements, Procera AVH claims to provide a boost of energy in addition to an increase in cognitive function.
The company states their supplement gives users a short-term and long-term increase in mental and physical energy.
This benefit is closely linked to many of the cognitive benefits, specifically the increase in alertness and mental acuity.
Alongside its nootropic properties, another benefit of this supplement is its all-natural construction.
It’s made with 100% natural ingredients. All of these have proven scientific benefits from a wide variety of studies.
We like the fact that this brain pill uses only three total ingredients, so you know each ingredient has a powerful role.
List of Procera AVH Ingredients
This brain supplement is unique because it contains just three ingredients.
The majority of all-natural nootropic supplements have five, ten, even fifteen or more ingredients in a single capsule.
Although both approaches have their benefits, Procera’s minimalistic approach guarantees that each ingredient has its own time to shine.
Unfortunately, like most nootropic supplements, this one is a propriety blend, so it does not disclose the exact amount of each ingredient.
Here are the three ingredients in Procera AVH:
Acetyl-L-carnitine, often shortened to ALC, is a compound that’s naturally produced by the human body.
However, supplementing it can help enhance the neurotransmitters that move information around the brain.
Not only does this improve blood flow, but it also improves a variety of cognitive functions, including concentration and memory, as well as maintaining brain health.
A variety of studies, including this one published in Neurochemistry International, support the cognitive enhancing effects of acetyl-L-carnitine.
Vinpocetine is a compound derived from the extract of several plants, including the periwinkle plant.
Not only does the compound support brain health by improving oxygenation and blood flow to the brain, but it also has several performance enhancing benefits.
Chief among these is the ability to boost memory and learning retention in users.
Studies in a variety of publications, including this one in the Proceedings of the National Academy of Sciences of the United States of America, backs up these nootropic benefits.
Huperzine is a natural alkaloid compound found in a species of Chinese club moss.
It helps inhibit certain compounds in the brain to maintain adequate levels of acetylcholine which in itself maintains the smooth function of your cognitive processes.
Huperzine is also notable for reducing stress, improving the mood, and protecting the brain from negative health risks.
Many studies, such as this one in Neuro-Signals, further discuss the neuroprotective properties of Huperzine.
Once again, you must take the inclusion of these herbal ingredients with a grain of salt, since the exact amount of each is not disclosed for the product.
Does Procera AVH Really Enhance Cognitive Function?
Procera is known for making bold claims about their supplements, including AVH.
According to the company, this specific nootropic supplement is not only “the leading brain supplement in the U.S.,” but it also “contains three super nutrients that support brain health and cognitive function.”
Take the supplement to improve brain health and cognitive function to experience a wide range of additional benefits including improved concentration, focus, and memory.
Among all of these benefits, the one that is marketed most heavily is the ability to enhance cognitive function.
Procera states that their AVH supplement is capable of doing this because it includes acetyl-L-carnitine, vinpocetine, and Huperzine.
Although there’s no doubt that all three of these natural ingredients have the potential for these benefits, we have one minor problem – we don’t know how much of each is in each capsule.
This supplement is, like most nootropic stacks, a proprietary blend of ingredients.
What this means is that it includes a little of acetyl-L-carnitine, vinpocetine, and Huperzine, but we’re never told how much of each one.
Unfortunately, this makes it difficult to decipher the effectiveness of the brain supplement without actually trying it yourself.
And, even then, everybody’s body reacts slightly differently to these ingredients, so there’s no guaranteeing that what works for one person will also work for another.
Fortunately, the popularity of this nootropic supplement from Procera means that there are hundreds, even thousands, of user reviews to look at.
Possible Side Effects: Is Procera AVH Safe?
To answer this question simply, yes, Procera AVH is completely safe.
It’s created with 100% natural ingredients all of which have been proven safe in the laboratory.
Furthermore, each capsule contains a relatively small dosage, so you won’t ingest too much of these ingredients at one time.
The company even recommends starting with a small dose, such as one capsule per day, and moving up to larger doses as needed.
As far as side effects go, the side effects associated with Procera AVH are minimal.
Almost all nootropic supplements come with an extremely low risk of side effects, although some users do experience minor negative effects.
With this particular supplement, these minor side effects typically include headache, nausea, and restlessness.
These side effects are likely due to a negative reaction with a particular ingredient rather than to the supplement as a whole.
It’s important you understand which nootropic ingredients cause a negative reaction in your body, so that you can avoid them in supplements and stacks.
Despite this small risk for minor side effects, this product is still very safe, especially when compared to Adderall.
Unlike Adderall, it doesn’t have a risk for abuse or addiction. There’s no risk for developing a mental or physical dependency.
Still though, despite the safety of this supplement, it’s smart to talk with your doctor before taking any new nootropic pills.
Customer Complaints About Procera AVH
This supplement has a few negative customer reviews that are worth mentioning here.
The main complaint about this nootropic supplement is that there are no effects, including no benefits. This negative review is repeated several times by different past users.
Procera AVH Reviews: What Do Customers Say About It?
In addition to the handful of negative reviews, there are several positive reviews from users that enjoyed their experience with this nootropic supplement.
Just as Good as Old Formula
A common worry before buying this product, seemed to be if it was as good as the old formula or not. Several customers, including “Delena Carver,” state that it’s even better.
Eliminates Brain Fog
Another customer, “Tessa,” claims that the supplement eliminated her brain fog, even after quitting coffee altogether.
No Side Effects
Another common positive review was that the supplement has no negative side effects and is completely safe to use.
Comparisons to Other Products
Procera AVH commonly gets compared to Adderall, Procera XTF, and Alpha Brain.
Procera AVH vs Adderall
Perhaps the most common comparison is between this nootropic supplement and Adderall.
Although the two substances have much the same benefits, they couldn’t be more different from one another.
For instance, this supplement is 100% natural. It’s made completely from ingredients found in nature. Adderall on the other hand is synthetic.
Adderall also has a high potential for abuse and addiction. It also comes with a long list of other side effects. This natural nootropic supplement avoids all of these pitfalls.
And then there’s the fact that this supplement from Procera is available over-the-counter, meaning you can buy it legally without a prescription.
Procera AVH vs Procera XTF
Procera XTF is another nootropic supplement from Keyview Labs.
Although they contain a handful of the same ingredients and propose similar benefits, the XTF supposedly kicks the traditional formula up another notch.
XTF has far more ingredients than AVH, but the dosage is relatively the same. This means there’s a strong chance that the overall mixture is diluted and somewhat watered down.
As far as the claimed benefits go, both supplements aim to improve memory, concentration, and energy.
Simply put, these two Procera nootropic supplements from Keyview Labs are pretty similar to each other, aside from who they are marketed towards.
Procera AVH vs Alpha Brain
Alpha Brain is perhaps the most popular nootropic supplement on the market.
It regularly appears on “best of” lists and the past customer reviews are overwhelmingly positive.
The similarities between these two products are extensive. Both are all-natural. Both claim the same memory, concentration, and energy enhancing benefits.
The biggest difference are the ingredients. They each contain a different set of all-natural ingredients to accomplish their stated benefits.
Unfortunately, both of these smart pills use proprietary formulas, so it’s difficult to actually compare them from an unbiased viewpoint without taking them yourself.
Does Procera AVH Have a Money Back Guarantee?
Unfortunately, it doesn’t look like Procera currently offers a money back guarantee on their AVH or other supplements.
They do, however, accept returns for up to 30 days after the shipment, as long as the package is unopened.
In our eyes, this is a major disadvantage, especially because the vast majority of nootropic supplements providers now offer money back guarantees, usually for 30 days or 60 days.
The majority of those that have used Procera AVH in the past agree that it’s a nootropic supplement worth trying out.
Although some users report no actual effects, the vast majority claim to have experienced the intended benefits, including increased concentration, focus, and memory.
And that’s not to mention the science backing this product up. Although the supplement itself hasn’t been tested, all of the individual ingredients have undergone extensive scientific testing.
In addition, the company has greatly cleaned up its advertising act since the court settlement in 2015, no longer using so-called deceptive advertising.
Procera as well as Bayview Labs are a seemingly reputable company with excellent customer service.
The two big negatives we’d like to touch on again are the lack of dosage information about the ingredients as well as the lack of a money back guarantee.
Where to Buy Procera AVH
Fortunately, Procera AVH is easy to find online.
It’s available for purchase on the official website, Amazon, and GNC as well as from a number of other third-party providers.
On the company website, the cost is currently $35.99 for 60 capsules, $69.95 for 90 capsules, and $154.95 for 3 bottles with 90 capsules each.